What’s On Our Mind

The Four Types of Email Marketing Messages

The Four Types of Email Marketing Messages

Email marketing continuously outperforms all other digital marketing channels with the highest ROI.  Moreover, 72% of consumers prefer companies to use email for communication. That being said, there are four types of email marketing messages. It is important that you...

Top 5 Benefits of Hiring a Digital Marketing Professional

Top 5 Benefits of Hiring a Digital Marketing Professional

So you have an existing website. Or you are in the process of building one. Or you just hired someone fabulous (hopefully us...) to build a shiny new site or redesign your existing site. In any case, you either have or soon will have this great website?...

Key Ways to Use Email to Communicate with Your Clients

Key Ways to Use Email to Communicate with Your Clients

There are many reasons why email marketing should be an integral part of your business. There are also a number of ways to use email to communicate with your clients and market to them. Here are several types of emails you can send to communicate with clients:...

Growing Your Business with Online Marketing & Social Media

Growing Your Business with Online Marketing & Social Media

Search Engine Optimization (SEO) is THE key to being visible online. You could have the best looking website that's filled with the greatest information. But if no one can find you, it will just sit out there gathering dust in no man’s land.Google and...

Why You Need To Do Email Marketing

Why You Need To Do Email Marketing

Although you might read otherwise, communicating by email isn’t dead. A recent report indicates 92% of all U.S. consumers use email on a daily basis. Furthermore, 72% of U.S. consumers prefer companies use email for communication. Email marketing has the highest ROI...

Why Email Marketing Is Critical for Businesses Today

Why Email Marketing Is Critical for Businesses Today

When it comes to email marketing, the return on your investment is real. That's why it's hard to understand why so many businesses still fail to use email marketing as a sales tool. If you're one of  those businesses and are still hesitant, think about this: Email...

What Does a Web Site Cost?

What Does a Web Site Cost?

One of the big questions we ask prospective clients is the budget for their website. We have a questionnaire we give every perspective site client.  I can't remember the last time a client answered the question. I'm sure some have a number in mind, but...

Does Your Web Site Put Your Revenue at Risk?

Does Your Web Site Put Your Revenue at Risk?

Did you know that if your website is not mobile-friendly you could be at risk of losing some serious website traffic?Google expanded its use of mobile-friendliness as a ranking signal years ago. This change affects mobile searches in all languages...

Is Good Enough Okay?

Is Good Enough Okay?

Over the years when talking about website creation, design and everything that goes along with it, I've heard it said. I've said it myself. And I've mostly believed it: Good is good enough.First, what does "good enough" mean?  To me, it means: Perfection...

What is your Budget?

What is your Budget?

(This was my first ever blog post back in May 7, 2008.  It was applicable then and still very much applicable today...) I have met and talked with a lot of people over the years about developing a web site for their business. Remembering back, I can't...

Great Quote in Atomic Ranch

Great Quote in Atomic Ranch

I was reading an article about a kitchen remodel on Atomic Ranch magazine and came across this quote. ...it doesn't matter how beautiful the finishes are if you're always bumping into things or struggling to get around the space well... You can...

Why Logo Design is so Important

Why Logo Design is so Important

Your logo carries a lot of weight for your business and should be treated that way. It’s not just a visual symbol you slap on your stationery. It’s much more than that and may say more than what you think.It’s the starting pointYour logo is the starting...